|
|
 |
Advice from the experts
Business Week Online
September 30, 2005
- Humility in the midst of crisis is also one of our greatest tools, but we tend to dismiss it due to tremendous false pride and fear.
- The court of law is only half the picture in reputation management and is usually short-term, while the court of public opinion is long-term and holds the key to your reputation -- which is everything.
- Lawyers are not experts in the court of public opinion. Seasoned PR professionals are the experts in the court of public opinion.
- There's a big difference between an image and a reputation. An image is often short-term (like an image on a pond -- an illusion or fake) and not entirely based on truth, and when uncovered, can be a big risk - like building a house on shifting sand.
- Excellent reputations are built with the bricks of honesty, accountability, and transparency, which help develop true character and integrity -- like building a house with a solid foundation -- and with consistency, could last a lifetime.
Mike Paul
President
MGP & Associates PR
New York
www.mgppr.com
|
|
