Mike Paul's MGP & Associates PR Promotes Laugh Factory

Jack O’Dwyer’s Public Relations News Online
December 6, 2006

The Laugh Factory has retained MGP & Assocs. to promote its Times Square Club and brand, Mike Paul, CEO of the New York-based shop told O'Dwyer's.

Mike Paul

His firm was hired in the aftermath of the Michael Richards' racial meltdown last month at the Hollywood Laugh Factory. (There is another outpost in Long Beach.)

Paul did not handle the Richards crisis – Howard Rubenstein dealt with that – but he did reach out to his personal friend, Paul Rodriguez, who shared the bill with Richards.

Paul noted that Richards is a comedic actor vs. a stand-up comic. "That is a big difference," said Paul.

Paul's goal is to position the Laugh Factory as a great entertainment venue. He also will play up its charitable activities (feeding the homeless/Christmas toy drive) and its role in the redevelopment of Manhattan's 8th Ave.